Cramo CEO Leif Gustafsson wins Best CEO in Sustainable Rental Equipment Industry

We are happy to announce that our CEO and President Leif Gustafsson has been awarded Best CEO in Sustainable Rental Equipment Industry 2018 by European CEO.

The motivation from the European CEO judging panel

“Mr Leif Gustafsson was clearly seen by us to have exemplified those special traits and qualities of only the most successful leaders, and that being drive, tenacity, an obvious ability to inspire his staff and team, character, vision, leadership, and therefor make decisions and as Mr Gustafsson has shown time after time, the key ability to drive the process or idea forward to a successful conclusion”.

As a newly appointed CEO in 2016, Leif Gustafsson initiated a complete review of the group strategy, integrating a sustainability perspective as a core ingredient. Being a key driver of the sharing economy was one of his visions for Cramo.

Coming from a situation where Cramo as a group relied fully on the many good local initiatives, group management took a decision in 2016 to harmonize its approach to sustainability towards clearly defined group level targets, making sustainability an integrated part of the business and taking a lead in developing innovative solutions.

In less than two years Cramo has put in place a comprehensive sustainability framework, generating results already in 2017. Read more about Cramo Care – a successful strategy for integrating sustainability in Cramo’s entire operation.

“I am very happy and proud to have won this award. While building on Cramo’s core business – the principle of increased resource efficiency through rental – the last few years development constitutes a significant step towards a professional, responsible B2B sharing economy. Our ambition is to be the sustainability leader in the rental business.”

European CEO is a leading subscription-based print and online publication, delivered quarterly to c-suite executives in 28 countries throughout Europe. With a network of journalists reporting to headquarters in London, European CEO provides the numbers, detailed analysis, strategy and guidance needed to make qualified business decisions in Europe’s diverse marketplace.
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