Digital services – how we create new value and solutions for the industry
We intend to be the frontrunner for digitally enabled business models in our industry. Insights collected throughout our operating countries guide our investment in digital solutions. These solutions help us to ensure that we are serving our customers with clear value-adds in productivity, sustainability and safety.
To achieve this, we digitally streamline our internal operations, increase our fleet utilisation and, foremost, create added value for our customers through our digitally connected fleet and the data we receive from it. We already have in place a digital eCommerce platform and a Cramo app, and other digital solutions are being developed.
Our digital eCommerce platform is more than a rental tool – it gives our customers easy management of their rental fleet and rental costs. Every day, our sales forces work flexibly with our customers using our eCommerce offering, giving them access to the offering and up-to-date data and information whenever needed throughout the day.
Our digital interfaces are a result of intensive customer journey studies. At the same time, smooth functions and increased transparency over the rented fleet and its costs help to increase customer productivity.
It can be expensive for our customers to have machines they are not using just sitting at their construction sites. In the long run, it is of value to us to ensure our customers’ productivity. Therefore, we are piloting rental alerts to remind our customers to return unused items.