The circular economy aims to design out waste and introduces a strict differentiation between consumable and durable components of a product. It also replaces the concept of a consumer with that of a user, something that is well known to Cramo through our rental business model.
Responsible sharing of resources is the core of our business. It enables more efficient use of equipment, which reduces the demand for non-renewable resources. Our sustainability strategy is aimed at strengthening our long-term focus on sustainable customer use, transports and logistics and sustainable sourcing. It also put a strong focus on business ethics, occupational health and safety, mitigating our environmental impact and taking an active role in the communities we operate in.
Our ambition is to lead the way in advancing sustainability in the rental industry as it generates value for our customers and ourselves. In a series of articles we will aim to explain how we at Cramo are working towards circularity. The four main elements are:
#1 Replacing the concept of a consumer with that of a user
#2 Replacing non-renewable fuels
#3 Sustainable sourcing
#4 Increasing the life span of rental units
We see a great potential in our business model since it enables more efficient use of equipment and facilitates the transition to a circular economy. We see sustainability as an important component to developing Cramo to be a productivity partner to our customers.