Rental is a sustainable business model for managing assets. It enables more efficient use of equipment and, at the same time, reduces the demand for non-renewable resources. Our sustainability strategy is in line with and mutually supportive of our business strategy, which is aimed at strengthening our long-term focus from the perspective of all our stakeholders. Our ambition is to lead the way in advancing sustainability in the rental industry and to meet the requirements of our stakeholders and of internationally agreed standards.
Sustainability has a direct impact on our internal value creation through growth, return on capital and risk management. It also generates value for our customers and other stakeholders, leading to greater cost-effectiveness, improved access to products with the highest safety and environmental standards, and a reduced environmental impact.
We have assured our position as a sustainability frontrunner in our industry. Through our updated sustainability strategy, we will further increase the focus on sustainable customer use, transports and logistics as well as sustainable sourcing in parallel with improving internal operations.
The key elements of our sustainability strategy
The circular economy aims to design out waste and introduces a strict differentiation between consumable and durable components of a product. It also replaces the concept of a consumer with that of a user, something that is well known to Cramo through our rental business model.
Our sustainability strategy is aimed at strengthening our long-term focus on sustainable customer use, transports and logistics and sustainable sourcing, thus moving us, our customers and society towards circularity.
The four main elements of our work towards circularity are:
#1 Replacing the concept of a consumer with that of a user
#2 Replacing non-renewable fuels
#3 Sustainable sourcing
#4 Increasing the life span of rental units
Cramo Care is our model for responsible business, integrating sustainability into all parts of our organisation. We have a strong focus on business ethics, occupational health and safety, mitigating our environmental impact and taking an active role in the communities we operate in.
The Sustainable Development Goals, established by the United Nations, address global challenges such as poverty, inequality, climate change, environmental degradation and peace and justice. The 17 goals are all interconnected, aiming at achieving a better and more sustainable future by 2030. They are relevant to each person, public and non-governmental organisation as well as to each company.
Cramo has identified three goals where our actions have the highest impact. These, as well as all the other goals, are taken into consideration throughout our operations.
#5 Gender equality
A corporate culture based on diversity contributes to the positive future development of Cramo. Our target is to have 15% female employees within the operational organisation and 20% female managers by 2023. We also want to develop alternative ways of meeting the demands from customers regarding diversity and gender equality. One such example is the projects we are running together with some of our major customers regarding gender equal site huts, i.e. site huts with solutions that enables for example separate changing facilities for men and women.
#8 Decent work and economic growth
Safety is our first priority and integral to our business. We have established solid processes and guidance to ensure the safe handling of our equipment. At all times and throughout the Cramo Group, priority is given to systematic and precautionary safety work, including risk assessment and identification of potential hazards. We aim for zero accidents at job sites.
#12 Responsible consumption and production
Responsible sharing of resources is the core of our business. Our ambition is to work together with our customers and other stakeholders to further decrease the environmental and social impact of rental equipment and to meet customer demands by focusing on sustainable customer use, transports and logistics and sustainable sourcing. One such example is Cramo Eco Choice, our programme to support our customers in replacing non-renewable fuels with renewable energy by promoting emission free and hybrid alternatives to diesel or petrol driven equipment.
To evolve and grow in line with our mission, vision and values – sustainability; respect to the human, environmental, and economic implications of our operation, is vital.
It is not enough to comply with a country’s laws or to adapt to the culture of the country.
The whole business is conducted within the framework of sustainable development. Sustainable competitiveness achieved through responsiveness to customer needs, development of sustainable products and services and by conducting their own operations with sustainability considerations.